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More Sony Ericsson Xperia Challenges
Sony Ericsson has put out another three videos in its Xperia Challenge advert series, this time showcasing the versatility of the Xperia Mini and Xperia Mini Pro. Challenge the Rapper shows the ease...
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Sony Geeks Guide to Get Girls
Sony has launched “A Geeks Guide to Get Girls”, a creative web series designed to promote its latest gadget, the SRS-BTV25 Bluetooth® wireless speaker for SmartPhone, iPhone and iPad. Launched on a...
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Playstation Move The Journey
Sony is promoting Playstation 3 Move gaming technology with “The Journey”, a television commercial directed by Brett Foraker at RSA Films. A couple set out each carrying a colour-coded motion-sensing...
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Sony Ericsson Unlock Xperia
Sony Ericsson has launched Unlock Xperia, a Facebook app that invites Australians to guess a four-digit unlock code to win a Sony Ericsson Xperia arc smartphone. Fans enter their code. They then watch...
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Sony Playstation Vita World Is In Play
Sony Computer Entertainment Europe has launched the PlayStation Vita portable gaming device with an international communications campaign, “The World is in Play”. The campaign celebrates the idea that...
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Sony Xperia Made of Imagination
Sony Mobile Communications has launched “Made of Imagination”, a global advertising campaign introducing consumers to the first Xperia™ smartphones from Sony. The campaign marks Sony’s return to the...
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Sony Playstation PSP for Young Patients
Sony‘s print advertising campaign, “Wound” and “Injection”, promoting the PSP (Playstation Portable), shows young boys so focused on using the device they become oblivious to the discomforts of medical...
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Sony XBA with Midnight Juggernauts
Sony has partnered with Melbourne band Midnight Juggerauts to help promote their new top-of-the-line headphones – Sony XBAs. In support, they’ve launched a microsite featuring a 3 minute clip by the...
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Sony Tale of Two Screens
Sony Australia and Sony Mobile Communications have collaborated in a new campaign highlighting the release of their best ever TVs and smartphones. The joint campaign illustrates the importance of how,...
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DSLR Clueless
Sony has launched “DSLR Clueless”, an online advertising campaign for the NEX camera range, created to out those with DSLR gear and no idea how to use it. Nine videos on the DSLRGearNoIdea Youtube...
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God of War: Ascension From Ashes
Sony ran “From Ashes”, a live action trailer for God Of War: Ascension, during the Super Bowl as a 60 second commercial and also online as a full 2 minute trailer. What drives a warrior to relentless...
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Sony Bravia Flowers
Sony is running “Flowers”, a television commercial using natural environments to showcase the colour range of the Sony Bravia. Starting from a lone TV with the image of a beautiful flower growing from...
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Sony Playstation 4 See The Future
Sony has launched the new Playstation 4 console with “See The Future”, an advertising campaign including a 2 hour long live stream announcement, “PlayStation Meeting 2013″, “See The Future”, and a...
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The Last of Us
Sony is running a television commercial in Europe supporting the new horror survival game The Last of Us, in which a live action character is morphed into a CG game player. An ordinary man in his own...
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Telekinetic Coffee Shop Surprise for Carrie
Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film...
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Sony Bravia Volcano Explodes with Petals
Sony has launched “Volcano”, a new television commercial, marking the arrival of 55 inch and 65 inch X9 4K television screens. The ad features millions of colourful petals exploding from Irazu Volcano...
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Sony Playstation Portable Metaphors
Sony’s PSP (Playstation Portable) is presented as the portable console of choice in “Mouse and Cheese”, “Steel Ball and Magnet”, two print advertisements from TBWA\España. Credits The campaign was...
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Sony Bravia Ice Bubbles
Sony is promoting the Sony Bravia 4K Ultra HD television with Sony Bravia Ice Bubbles, a commercial featuring frozen bubbles filmed in 4K (four times the detail of normal HD). The commercial sets out...
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Sony Bravia Fireworks
Sony is running “Fireworks”, an advertising campaign which ‘celebrates every detail’ of its X90C BRAVIA™ 4K Ultra HD TV. The commercial at the heart of the campaign was features fireworks through...
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Air New Zealand Men in Black
Air New Zealand has connected the latest in-flight safety video with the Rugby World Cup in “Men in Black Safety Defenders”, a nod to the Sony Pictures film series. The video, launched in August 2015,...
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